Ampelands is a portmanteau. It combines ampelography, a Great Lakes-centric sales and marketing company with 17+ years of distributor/supplier relationship experience (a total of 28 years in the industry), and Berlandieri, a National Sales organization based in California with 25 years on the streets. To top it off, the owner and founder of Field Recordings (17 years and counting), Andrew Jones, is helping to pool his wealth of knowledge and experience in community and brand building.

Times are changing, and they’re often changing faster than suppliers can adapt. Armed with a deep understanding of how distributors can remain profitable, and how to attract a younger audience, we feel that we are poised to drive sales in the passing lane, while the slower giant semi trailers are trying to get up to speed.

A distribution solution for producers that are focused on...Producing great wine. We let wineries focus on what makes them special, and then we help our distributors understand and learn how to communicate about just how special they are. We prioritize advocacy and connection, not by bullying or pushing, but by listening and partnering. We develop great events and marketing concepts to let our producers’ personalities shine.

Our Role

We recognize that every market is unique. There are lessons every market and every brand can learn from each other. We’ll utilize our network to tap into artisinal wine brand industrial knowledge. We will help develop adaptive strategies that have impact, while laying foundational brand attention. We will provide sales teams with the assets they need on the go-from their phones or ipads without calling, texting or searching. We will connect sales teams with the real people behind their favorite wines. We will champion your already strong relationships with each other, while helping the producers allocate quality time for relationship building instead of emailing, and scrutinizing spreadsheets. We will be market visit concierges, maximizing everyones time and money. And most importantly, we will strengthen the community .

• Price Strategy

• Inventory & Production - Refine product mix

• Help manage shipments and Depletions-Ensure sufficient inventory levels by market

• Develop Relationships with Distributor and key accounts

• Provide sales training and tools to distributor sales teams

• Analyze sales data and trends to identify growth opportunities

• Develop a plan for achieving sales objections

• Organize and Coordinate market work, including sales meetings and trade events

• Travel in support of the brand; trade events- represent the company at industry trade shows

• Distinguish key selling points

• Prepare and present brand presentations, reinforce wineries story

• Help manage forecast, budget (demo, incentive, qd), projections, trends;

• Market collaborations; Group trade events

• Ensure brand integrity and position in market

• Quarterly Business Reviews